The brand named after its founder Hugo Boss, started out in a small workshop in Germany in 1923. Focusing mainly on clothing for over 70 years the brand looked at expanding their skills to footwear, accessories, fragrances and finally eyewear. Hugo Boss reflect the brand's modern and avant-garde design. Certain styles focus on next generation materials such as titanium, which is ultra-lightweight, and precious. Hugo Boss are designed for young and confident people.